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ONLINE video is continuously growing and becoming more and more popular that American businesses simply can?t ignore the great potential it possesses for their money-making ventures.
ComScore recently posted details of its Video Metrix survey that showed 178 million American web users viewed almost 40 billion internet videos in February of this year alone.
There are 3-fold reasons behind this rapidly-growing trend:
First ? people have given a very positive reaction by patronizing more than 200 videos every month across various types of websites, all several thousands of them.
Second ? Advertisers and online entrepreneurs have availed themselves of the huge decrease in editing and filming costs during the past few years.
Third ? Businesses are promoting online video?s popularity and demand by pouring more money in this game-changing format courtesy of strong proof that it can deliver great results like media or television broadcasting can.
As more people patronize online video, RTB or Real-Time Bidding also benefit from its popularity. RTB has been enjoying a steady rise of supporters thanks to the growing interest on this breakthrough format.
Advertisers and online media investors are now becoming very happy with this process as clients now use the latest form of technology to quickly generate more bids.
However, while this may sound like good news to video marketers, they must also be able to know how they can come up with the best strategy to create the best real-time bids for their products or services.
For instance, they must bear in mind that pre-roll video can only target 2 percent of total impressions found on the internet.
This means that for advertisers and marketers to be successful in their online campaigns, they must be wise and intelligent enough to understand the mechanics of the game by seriously taking to heart these three-fold points for them to maximize their return on investment.
Online business owners spend money to make money. This is a generally accepted mantra for most businessmen. So, the last thing they want to happen is see their money go down the drain without being able to get anything in return.
It is very important to know where you will spend your money and what kind of audience you are targeting for your investment in order for you to determine if all your efforts are worth it. Rule of thumb: get in touch with those that mean most to you.
A huge part of your sales are generated from a fraction of your services and/or products so take advantage of online video to deliver the kind of message you want to send across to your avid fans to jack up your ratings.
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